I think we managed to appeal to our target audience as we raised themes
similar to other conventional coming of age films. This meant that they know
they will enjoy ‘Lonely This Christmas’ as they had enjoyed other films from the
same genre or that follow a similar narrative. However through the Christmas theme it also attracts the teenage
target audience as it makes it different from other films from the same genre.
It also deals with issues that teenagers commonly experience such as being strongly influenced by other people even if you don’t agree with the views or behaviours. The opening sequence showing the life of an adult female who dealt with peer pressure and other issues throughout her teenage and school experience badly can help viewers feel more confident to be themselves and not let other people dictate how you should behave.
The secondary audience for 'Lonely This Christmas' is boyfriends of females within the primary audience, people from demographics D and the 'creatives' in demographic B. People who are fans of other coming of age films will also be part of the secondary audience as if they liked other coming of age films they may also enjoy 'Lonely This Christmas'.
We were able to target and attract a specific audience as part of the planning and research we created an audience profile which then enabled us to tailor our product to meet their wants and requirements.
Our original idea 'Frayed Ends' which demonstrated that despite your wealth status, the same issues; such as isolation and being self concious affect everyone. 'Frayed Ends' targeted an audience of females aged 12-18. We targeted the same primary audience as they are the group who most commonly suffer the themes and issues raised in 'Lonely This Christmas'.
Also, they are the primary audience for the majority of coming of age films, which means that by targeting them as our audience we are more likely to receive more interest as they have a previous interest in this genre of films.
It also deals with issues that teenagers commonly experience such as being strongly influenced by other people even if you don’t agree with the views or behaviours. The opening sequence showing the life of an adult female who dealt with peer pressure and other issues throughout her teenage and school experience badly can help viewers feel more confident to be themselves and not let other people dictate how you should behave.
The secondary audience for 'Lonely This Christmas' is boyfriends of females within the primary audience, people from demographics D and the 'creatives' in demographic B. People who are fans of other coming of age films will also be part of the secondary audience as if they liked other coming of age films they may also enjoy 'Lonely This Christmas'.
We were able to target and attract a specific audience as part of the planning and research we created an audience profile which then enabled us to tailor our product to meet their wants and requirements.
Our original idea 'Frayed Ends' which demonstrated that despite your wealth status, the same issues; such as isolation and being self concious affect everyone. 'Frayed Ends' targeted an audience of females aged 12-18. We targeted the same primary audience as they are the group who most commonly suffer the themes and issues raised in 'Lonely This Christmas'.
Also, they are the primary audience for the majority of coming of age films, which means that by targeting them as our audience we are more likely to receive more interest as they have a previous interest in this genre of films.
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