Evaluation- In what ways does your media product use, develop or challenge forms and conventions of real media products?

I evaluated the codes and conventions that we challenged, developed and used in our opening sequence 'Lonely This Christmas', I made this website using WIX to show all the conventions.


http://ellahenley98.wix.com/lonelythischristmas

Evaluation- How does your media product represent particular social groups?

Evaluation- What kind of media institution might distribute your media product and why?

Evaluation- Who would be the audience for your media product?

I think we managed to appeal to our target audience as we raised themes similar to other conventional coming of age films. This meant that they know they will enjoy ‘Lonely This Christmas’ as they had enjoyed other films from the same genre or that follow a similar narrative. However through the Christmas theme it also attracts the teenage target audience as it makes it different from other films from the same genre.


It also deals with issues that teenagers commonly experience such as being strongly influenced by other people even if you don’t agree with the views or behaviours.  The opening sequence showing the life of an adult female who dealt with peer pressure and other issues throughout her teenage and school experience badly can help viewers feel more confident to be themselves and not let other people dictate how you should behave. 

The secondary audience for 'Lonely This Christmas' is boyfriends of females within the primary audience, people from demographics D and the 'creatives' in demographic B. People who are fans of other coming of age films will also be part of the secondary audience as if they liked other coming of age films they may also enjoy 'Lonely This Christmas'.
We were able to target and attract a specific audience as part of the planning and research we created an audience profile which then enabled us to tailor our product to meet their wants and requirements. 

Our original idea 'Frayed Ends' which demonstrated that despite your wealth status, the same issues; such as isolation and being self concious affect everyone. 'Frayed Ends' targeted an audience of females aged 12-18. We targeted the same primary audience as they are the group who most commonly suffer the themes and issues raised in 'Lonely This Christmas'. 

Also, they are the primary audience for the majority of coming of age films, which means that by targeting them as our audience we are more likely to receive more interest as they have a previous interest in this genre of films.

Evaluation- How did you attract/address your audience?

I created a prezi explaining the ways we in which we planned and created our opening sequence in order to attract and address our teenage primary audience.

First Cut Draft

This is the first draft of our opening title sequence 'Lonely This Christmas'.


Conclusion

After viewing the first cut draft, our group decided on the elements of the opening sequence that need to be edited to increase the standard of the product. The first thing that we decided needed to be altered is the length of the names and credits. As we knew what credits were coming next we kept the length of them short however after having a sample group view the first copy they said they were not able to finish reading the names and titles. Another problem within the footage is the match on action shots as the hand in the second shot lights the match but doesn't move their hand towards the candle therefore it looks quite jumpy and rough, to solve this issue we have to re-film these two shots so that the actress moves the lit match towards the candle in order to make the cut smoother. We need to add the titles in and add the music into the opening sequence. 

Evaluation- What have you learnt about technologies from the process of constructing this product?