Audience Research

For this task I worked in a group with Megan Bennett, Rebecca Moffat and Freya Vincent. We researched the audience for 5 coming of age films (The Breakfast Club, Ferris Bueller's Day Off, Superbad, Pretty In Pink and The Perks Of Being A Wallflower) we also carried out focus groups to
understand how the audience that was primary for these films felt about them now.

I researched The Breakfast Club, Ferris Bueller's Day Off and Pretty In Pink.


Rebecca Moffat researched The Perks of Being a Wallflower and Superbad;



Megan Bennett and Freya Vincent carried out the focus group and a survey:




Results from the focus group:
The focus group told us that they were quite interested in the film being related to themselves (teenagers). We also found out that they prefer a gripping and engaging opening sequence however they don't whether they are introduced to the protagonist straight away.

Results from the audience research:
From analyzing the results of the survey we have found that the majority of the participants know what a coming of age film is. However when they were asked to rate the genres: comedy, romance, action, thriller, drama, crime, adventure, anime/cartoon, horror, coming of age and fantasy, in order of favourite to least favourite, only one person put that the coming of age genre is their favourite the most popular position for coming of age was 10th out of 11. This tells us that they are not very popular and that when we plan and create ours we will have to make it stand out from all of the current coming of age films. From the same question we have discovered by majority the favourite genre is comedy and that is also shown in the question what they enjoyed most about their favourite coming of age film as most answers were that the film included comedy. This will help us when planning and creating as we will know what would appeal to the target audience and how to engage them.

Learning Comment
Film research
From researching Pretty in Pink, The Breakfast Club, Ferris Bueller's Day Off and looking at Rebecca's research into Superbad and The Perks of Being a Wallflower. I discovered that the majority of them were specifically advertised on channels that are targeted towards teenagers, this helps target the primary audience as they are more likely to see the trailer.